Lemon #7. The in any language
What was the reason for Andrew Carnegie’s success?
He was called the Steel King; yet he himself knew a little about the manufacture of steel. He had hundreds of people working for him who knew far more about steel than he did.
But he knew how to handle people, and that’s what made him rich. He had the policy of remembering and honoring the names of his friends and business associates. And honestly, this was one of the secrets of Andrew Carnegie’s leadership.
So, the executive who tells me he can’t remember names is at the same time telling me he can’t remember a significant part of his business and operating on quicksand.
We should be aware of the magic contained in a name and realize that this single item is wholly and completely owned by the person with whom we’re dealing and nobody else. The name sets the individual apart; it makes him or her unique among all others. From the waitress to the senior executive, the name will work magic as we deal with others.
So, remember; a person’s name is to that person the sweetest and most important sound in any language.
Dale Carnegie @ How to win friends and influence people.