Lemon #40. The struggle

Lemon #40. The

While reading ‘The hard thing about hard things’ from Ben Horowitz, we learned some facts that caught our attention and would like to share: 

Every entrepreneur starts her company with a clear vision for success. You’ll create an amazing environment and hire the smartest people to join you. 

Then, after working night and day to make your vision a reality, you wake up to find that things didn’t go as planned. Your product has issues that will be very hard to fix. The market isn’t quite where it was supposed to be. Your employees are losing confidence and some of them have quit. Some of the ones who quit were quite smart and the remaining ones wondering if staying makes sense. You’re running low on cash and your venture capitalist tells you that it will be difficult to raise money given the impending European economic catastrophe. You lose a loyal customer. 

As your dreams turn into nightmares, you find yourself in the Struggle.

  • The Struggle is when you wonder why you started the company in the first place.
  • The Struggle is when people ask you why you don’t quit and you don’t know the answer.
  • The Struggle is when your employees think you’re lying and you think they may be right.
  • The Struggle is when you don’t believe you should be CEO of your company. 
  • The Struggle is when everybody thinks you’re and idiot, but nobody will fire you. 
  • The Struggle is when you’re surrounded by people and you’re all alone. 

Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through the Struggle and struggle they did, so you’re not alone. But that doesn’t mean that you’ll make it. You may not make it. That’s why it’s the Struggle. 

The Struggle is where greatness comes from. 

Ben Horowitz @ The hard thing about hard things.

Jorge Moreno

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