Lemon #20. The Sales Pod

Lemon #20. The

While reading the Balderton B2B Sales playbook, I learned how the sales pod works in different scenarios: 

This standard pod is used for a regional approach or large vertical market. 

This pod is used with an inbound biz where lots of inbound leads are generated often with a low ACV.

This pod is used with an outbound approach often with a high ACV due to the high cost of the ACV (annual contract value)

This target pod is used to go after a few hand picked large accounts with a dedicated SDR identifying people in a targeted account. 

One quick tip: this can be done for the entire time or for some segments (called sprints)

In case you need to check the B2B Outbound positions again, check here

The details @ The Balderton B2B Sales Playbook. 

Jorge Moreno

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