Lemon #20. The
While reading the Balderton B2B Sales playbook, I learned how the sales pod works in different scenarios:
This standard pod is used for a regional approach or large vertical market.
This pod is used with an inbound biz where lots of inbound leads are generated often with a low ACV.
This pod is used with an outbound approach often with a high ACV due to the high cost of the ACV (annual contract value)
This target pod is used to go after a few hand picked large accounts with a dedicated SDR identifying people in a targeted account.
One quick tip: this can be done for the entire time or for some segments (called sprints)
In case you need to check the B2B Outbound positions again, check here.
The details @ The Balderton B2B Sales Playbook.
Jorge Moreno
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