Lemon #24. Sales
to track
While reading the Balderton B2B Sales Playbook, I learned what sales metrics we should track:
- Number of opportunities generated (right meetings with the right people)
- Number of demos done
- Win / loss ratio
- Conversion rate
- Average Sales Cycle and Average Deal Size (for pipeline risk measurement and focus of efforts)
- MRR (Monthly Recurring Revenue)
- Churn (we should remain <15% annual)
- Ramp-up time and cost
- CAC and payback
Growth is key, and keeping in mind the T2D3 rule (Grow triple for two years, and double for the next two years)
The details @ The Balderton B2B sales playbook.
Jorge Moreno
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