Lemon #91. The instinct
While Reading “Factfulness” from Hans Rosling we learned about the Generalization Instinct and its implications.
The gap instinct divides the world into us and them, and the generalization instinct makes us think of them all the same.
For example, if you suffer from the misconception that most of the world is still too poor to buy anything at all, you have the risk of missing out the biggest economic opportunity while you are pushing yoga pads to wealthy hipsters in San Francisco.
To control the generalization instinct:
- Look for similarities across groups and differences inside them, this would give clarity on your target market.
- Look for differences across groups.
- Beware of the majority. Majority just means more than half but there is still a way from 51% to 99%.
Factfulness is recognizing when a category is being used in an explanation and remembering that categories can be misleading. Try not to generalize incorrectly.
Hans Rosling @ Factfulness.