Lemon #82. Let go
While reading ‘Predictable Revenue’ from Aaron Ross, we learned about letting customers go. Aaron Ross says:
Give up trying to control how long someone takes to move forward. You’ll have to accept that most prospects who initially sign up for a blog, trial or demo just won’t be ready to do anything. That’s okay – don’t try to force them. But consider if there’s another «onion layer» you can offer that makes it easier for them and to take another step.
If you see prospects getting stuck somewhere in your «layers», consider redesigning your next-step offers.
Present them with a couple of logical next steps and let them decide how and when to move forward (of course, some helpful reminders now and then if they’ve stalled).
Setting up progressive layers of the onion is key to «receiving sales» or «pulling sales» (much easier than pushing sales). Let the prospects do the homework for you.
Aaron Ross @ Predictable Revenue.