Lemon #36. Get personal

Lemon #36. Get

While reading the Leadfeeder blog, this is what we learned about B2B cold emails for Sales Development Representatives:

Personalization is the key to sales in the coming years. 

And it is everywhere – brands like Netflix and Amazon suggest shows and product based on your interests, dynamic ads on Facebook can even adjust photos and ad copy based on a user’s actions. What about B2B, though? Take a look at this example from Bryan Harris, the founder of a company called Video Fruit, who tried to approach Hubspot.

Guess what? It worked. The email is short, talks about how he likes the content they publish and shares a video he created for them. 

Anna Crowe @ Leadfeeder blog.

Jorge Moreno

shared by

powered by Typeform

Thanks for Reading

Enjoyed this post? Share it with your networks.

Leave a Feedback!