Lemon #36. Get
While reading the Leadfeeder blog, this is what we learned about B2B cold emails for Sales Development Representatives:
Personalization is the key to sales in the coming years.
And it is everywhere – brands like Netflix and Amazon suggest shows and product based on your interests, dynamic ads on Facebook can even adjust photos and ad copy based on a user’s actions. What about B2B, though? Take a look at this example from Bryan Harris, the founder of a company called Video Fruit, who tried to approach Hubspot.
Guess what? It worked. The email is short, talks about how he likes the content they publish and shares a video he created for them.
Anna Crowe @ Leadfeeder blog.
Jorge Moreno
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