Lemon #118. How does work?
While reading ‘Outbound Sales, No Fluff’ from Rex Biberston & Ryan Reisert, we learned how social selling works. They say:
Social selling involves contacting prospective customers on social media platforms, most commonly LinkedIn and Twitter. Here are some pointers:
- Cultivate a relationship: Social selling is not for the quick wins. You can start simply by following a prospect, engaging with their content, and then inviting them to connect. You want to draw their attention, but not overwhelm them.
- Don’t pitch right away: Don’t assume that when someone accepts your connection request it means they want to buy from you.
- Be someone worth talking to: Your prospects will see your public profile, so be sure to demonstrate your expertise in your profile and content. If you’re still using your LinkedIn account as a resume, you’re doing it wrong.
- Move from online to offline: As with all initial contacting, your goal is to set up a real-time conversation over the phone or in person.
Rex Biberston & Ryan Reisert @ Outbound Sales, No Fluff.