Categoría: Digital product

Lemon #119. Product While reading ‘Inspired’ from Marty Cagan, we learned about what product evangelism is:  Product evangelism is, as Guy Kawasaki put it years ago, «selling the dream». It’s …

Lemon #116. Principles of vision While reading ‘Inspired’ from Marty Cagan, we learned about the principles of product vision. Marty says:  There are 10 key principles for coming up with …

Lemon #108. Principles of strategy While reading ‘Inspired’ from Marty Cagan, we learned about the principles of product strategy. Marty Cagan says: Good product strategies have these five principles in …

Lemon #105. Product vision & While reading ‘Inspired’ from Marty Cagan, we learned about product vision & product strategy. Marty Cagan says:  The product vision describes the future we are …

Lemon #104. Why don’t work While reading ‘Inspired’ from Marty Cagan, we learned why product roadmaps don’t work. Marty Cagan says:  Even with the best of intentions, product roadmaps typically …

Lemon #99. The funnel While Reading “Growth Hacking” from Luis Díaz del Dedo we learned that a product funnel is the visual representation of the user distribution throughout different stages …

Lemon #88. The role of leadership While reading ‘Inspired’ from Marty Cagan, we learned about the role of product leadership. Marty Cagan says:  The primary job of leadership in any …

Lemon #71. What a should know While reading ‘Inspired’ from Marty Cagan, we learned about what a product manager should know. Marty Cagan says:  The product manager needs to have …

Lemon #71. The manager While reading ‘Inspired’ from Marty Cagan, we learned about what the product manager does. This is what Marty says:  In many companies, especially older, enterprise companies, …

Lemon #70. Principles of teams (2nd part) While reading ‘Inspired’ from Marty Cagan, we learned about how principles of strong product teams should be like. This is what he says:  …