Lemon #38. A good way for B2B cold emails (I)

Lemon #38. A good way for

While reading the Leadfeeder blog, we learned about some B2B cold emails templates:

AIDA: Attention, Interest, Desire, Action

AIDA is not a new concept – in fact, it dates back to the 1900s! It consists of attracting the attention of your prospect, making him or her interested in what you’re saying, making him or her desire what you sell and go to action. 

Here’s an example to be customized: 

Hi [first name], 

If you’re like most [lead’s role], you know how hard it can be to [deal with the problem your company solves], especially when [relevant change in the industry since COVID-19].  

Our [product/service] eliminates the stress and improves this by [one-sentence pitch]. Here’s what [customer] has said about us: 

[customer testimonial about the problem] 

Would you like to also have [the benefit of your product]? If yes, will you email me the best time to give you a call next week? [action]

Hope your team is staying healthy, 


Anna Crowe @ Leadfeeder blog.

Jorge Moreno

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