Lemon #119. Product While reading ‘Inspired’ from Marty Cagan, we learned about what product evangelism is:  Product evangelism is, as Guy Kawasaki put it years ago, «selling the dream». It’s helping people imagine the future and inspiring them to help create that future.  There are …

Lemon #118. How does work? While reading ‘Outbound Sales, No Fluff’ from Rex Biberston & Ryan Reisert, we learned how social selling works. They say: Social selling involves contacting prospective customers on social media platforms, most commonly LinkedIn and Twitter. Here are some pointers:  Cultivate …

Lemon #117. What should a look like? While reading ‘Outbound Sales, No Fluff’ from Rex Biberston & Ryan Reisert, we learned how a cold email should look like. They say: There are endless variations on cold email outreach, so we won’t exactly cover what to …

Lemon #116. Principles of vision While reading ‘Inspired’ from Marty Cagan, we learned about the principles of product vision. Marty says:  There are 10 key principles for coming up with an effective product vision.  Start with why. The central notion here is to use the …

Lemon #115. Target companies to people While reading ‘Outbound Sales, No Fluff’ from Rex Biberston & Ryan Reisert, we learned how to target companies but sell to people. They say: In B2B sales, most buying decisions are subject to multiple opinions, also known as a …

Lemon #114. Seven signs that your industry is for costovation While reading “Costovation” from Stephen Wunker & Jennifer Luo Law we learned about the seven signs that show that an industry is ripe for Costovation. As Vogue editor Anna Wintour once said “It’s always about …

Lemon #112. Stay in your if you want to sell While reading ‘Outbound Sales, No Fluff’ from Rex Biberston & Ryan Reisert, we learned why everybody hates salespeople. They say: The Pareto principle states that 80% of your output comes from 20% of your input. …

Lemon #112. Twenty strategies to in costs While reading “Costovation” from Stephen Wunker & Jennifer Luo Law we learned about twenty strategies and tactics to implement Costovation:  Simplify the product: Focus on just the features that matter.  Use technology to unlock new costovations. Harness new …

Lemon #111. Drawing While reading “Costovation” from Stephen Wunker & Jennifer Luo Law, we learned about relentless focus, and a willingness to make trade-offs in the name of an objective. To narrow down what you concentrate on, you need to know your strategic mission. If …

Lemon #110. Focal While reading “Costovation” from Stephen Wunker & Jennifer Luo Law, we learned about relentless focus and choosing a focal area to make your vision a reality. Over time, businesses tend to add things, not subtract them. This strategy of continually one-upping your …